We extremely grateful to the "task force" that is helping us brainstorm and delineate this Mission, Vision, Goal and Strategy.
- Prof. Stephen Lea
- Prof. Fred van Raaij
- Prof. Ellen Nyhus
- Prof. Carlos Alos-Ferrer
- Prof. Vera Rita de Mello Ferreira
- Prof. Liam Delaney
- Prof. Erik Hölzl
This group was gathered from suggestions made by the previous Management Committee. All participants were asked questions (arranged along the guidelines presented by James Collins and Jerry Porras in their book Build to Last (2002) and summed up in their article published on the Harvard Business Review). The moderators performed a qualitative, structured content analysis on participants' answers - that were summarized in statements and categories, and then discussed in group sessions.
The process was moderated by Prof. Gerrit Antonides (2020-2021 IAREP President) and Serena Iacobucci (IAREP Digital Strategist) and presented to IAREP Members during a special session of the 2022 IAREP Conference in Kristiansand (Norway).